The analysts view Qualtrics as a market leader in customer experience, a segment of the customer relationship management total available market that is growing in importance as customers leverage new pools of interactions data to optimize their own unit economics. Analysts expect Qualtrics to benefit from net new budget as well as consolidation of spend from a long tail of fragmented vendors as a function of its technology breadth and depth, with key differentiators being its ability to process unstructured data and its integration with other action-oriented workflow tools.
The Goldman Sachs price objective is $18. The $16.33 consensus target for Qualtrics stock also compares with Tuesday’s final trade at $10.22 a share, which was up close to 5% for the day.
Salesforce
This company was an innovator in customer relationship management software. Salesforce Inc. (NYSE: CRM) provides customer relationship management technology that brings companies and customers together worldwide. Its Customer 360 platform empowers its customers to work together to deliver connected experiences for their customers.
The company’s service offerings include:
- Sales, to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence and deliver quotes, contracts and invoices
- Service, which enables companies to deliver trusted and highly personalized customer service and support at scale.
Its Service offerings also comprise flexible platform that enables companies of various sizes, locations and industries to build business apps to bring them closer to their customers with drag-and-drop tools; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, a system of engagement. Further Service offerings include:
- Marketing, which enables companies to plan, personalize and optimize one-to-one customer marketing journeys
- Commerce, which empowers brands to unify the customer experience across mobile, web, social and store commerce points
- Tableau, an end-to-end analytics solution serving various enterprise use cases
- MuleSoft, an integration offering that allows its customers to unlock data across their enterprise
Salesforce provides its Service offerings for customers in financial services, health care and life sciences, manufacturing and other industries.
The company also offers professional services and in-person and online courses to certify its customers and partners on architecting, administering, deploying and developing its service offerings. The company provides its services through direct sales and consulting firms, systems integrators and other partners.
The $315 Goldman Sachs target price towers over the $220.18 consensus target. Salesforce stock closed at $147.10 on Tuesday.
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