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“Wireless Is Ultimately a Scale Game”: A William Blair Analyst Says SpaceX Would Rather Partner Than Build Its Own Network

Ink illustration: a small orange birdhouse mounted on a tall wooden utility pole with wires running out of frame, a satellite drifting in the sky above.

“Wireless Is Ultimately a Scale Game”: A William Blair Analyst Says SpaceX Would Rather Partner Than Build Its Own Network

Quick Read

  • SpaceX has 11,000 satellites, but analysts say that still isn't enough to win the wireless game. Here's the number that actually matters.
  • SpaceX could partner with wireless carriers and compete against them at the same time, and that is not as contradictory as it sounds.
  • AST SpaceMobile built its entire strategy around being carriers' best friend, yet its stock cratered the day this analyst spoke. What went wrong?
  • Building a portfolio and living off one are two completely different skills, and almost nobody teaches the second. This problem is what The Definitive Guide to Retirement Income helps, and it is free today. Read more here. (Sponsor)

Where we heard itCNBC, Oct. 9, 2026. Speaker: Louie DiPalma, space and satellites analyst at William Blair.

SpaceXSPCX is preparing to challenge wireless carriers directly. But Louie DiPalma, space and satellites analyst at William Blair, sees a different path. DiPalma said “For SpaceX, they ultimately would rather partner with one of the wireless carriers versus building out their own cellular network. And this partnership is called an MVNO.”

Quote: “For SpaceX, they ultimately would rather partner with one of the wireless carriers versus building out their own cellular network.” Louie DiPalma, space and satellites analyst at William Blair, on CNBC
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What an MVNO Deal Actually Means

MVNO stands for mobile virtual network operator. A company sells wireless service under its own brand while customers’ calls and data travel over a carrier’s existing network. The reseller owns the customer relationship and billing; the carrier owns and runs the towers.

Why Building a Rival Network Is So Hard

Scale is central to DiPalma’s argument. DiPalma said SpaceX’s Starlink rests on “11,000 satellites in low earth orbit,” and “Wireless is ultimately a scale game.” He said the three national carriers each have approximately 70,000 towers and have spent over $100 billion on spectrum over the past several decades.

Terrestrial infrastructure built over decades gives the carriers a structural advantage over a satellite constellation. Satellites cover wide areas from orbit; tower networks carry heavy traffic through cities and buildings. Each handles a different problem.

Bar chart: The phone giants sank the day SpaceX bought more spectrum. Share price change on Oct. 9, 2026, adjusted for dividends: SpaceX up 1.2%, Verizon down 8.8%, AT&T down 9.8%, T-Mobile down 13.3%.
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A Spectrum Arms Race That Will Take Years

DiPalma said SpaceX will need “many more moves similar to the Grain Management acquisition,” announced this week. He also said SpaceX announced last September that it was spending $23 billion on spectrum from EchoStarSATS. SpaceX’s filings put the total price of the EchoStar licenses, including an addition agreed in November 2025, at about $19.6 billion.

SpaceX’s wireless push at a glance

Starlink satellites11,000+In low Earth orbit
Starlink subscribers12.0MAt June 30, 2026, double a year earlier
EchoStar spectrum$19.6BTotal price, agreed Sept. and Nov. 2025
Grain spectrum14 MHzUp to 14 MHz of 800 MHz low-band, pending FCC approval

Partner on Infrastructure, Competitor for the Customer

DiPalma compared SpaceX with AST SpaceMobileASTS and AmazonAMZN. He said: “There is an opportunity for AST SpaceMobile, but AST is going to have to compete with Amazon in that both of those companies are positioning themselves to be the allies of these wireless carriers. So the wireless carriers, they want to fill their dead spots with satellite. And it appears that SpaceX is going to be more of a competitor than a partner.”

In an MVNO deal, SpaceX would join forces with a carrier on infrastructure while competing for the end customer. A wholesale deal, where a satellite operator fills a carrier’s dead zones under the carrier’s brand, creates a different relationship. AST SpaceMobile built its company around that second approach, mentioning a “partner-first mobile network operator strategy” in its second-quarter earnings release.

How Both Stocks Traded as the Debate Played Out

SpaceX closed at $162.57 on October 9, 2026, up 1.2% on the day and 2.3% for the week.

AST SpaceMobile closed at $50.97, down 10.5% on the day. The stock is down 12.8% for the week, 18.4% over the past month, 29.8% year to date and 41.3% over twelve months.

Line chart: The carriers’ satellite ally has lost 40% in a year. $100 invested on Oct. 9, 2025 was worth $117 in the S&P 500 (up 17.3%), $115 in Amazon (up 15.2%) and $59 in AST SpaceMobile (down 41.3%) on Oct. 9, 2026.
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Timeline Investors Should Keep an Eye On

DiPalma said AST SpaceMobile is expected to launch trial service with two of the largest U.S. carriers later this year, and that Amazon is expected to enter the market around 2029 or 2030.

The bottom line

DiPalma thinks SpaceX would rather sell wireless service over a carrier’s network than build its own, because wireless rewards scale and the carriers have spent decades on towers and spectrum. SpaceX keeps buying spectrum anyway, and the carriers’ stocks fell hard after its latest deal. AST SpaceMobile is the one under pressure: it must beat Amazon to stay the carriers’ satellite partner, and its stock is down 41% in a year.

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